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“We test everything. We do a lot of analytics. ”That testing extends to almost every aspect of the company, from sales and marketing including how to handle
in bound calls and its sales pitch to product offerings and customer service. That approach “assures we never under protect
a family or never oversell a system people don’t need,” he said. While the future is bright, Boyce admitted Defenders’ 20 percent year over year growth rate could be difficult to maintain. “That’s not because the business isn’t healthy; it’s just that the number gets so big,” he said.